Reviews are the lifeblood of business. Nearly 90% of consumers consider reviews before buying, even from local businesses. Consumers today give an online review as much power in their decision-making process as a personal recommendation from a close friend. As business leaders, we often think of reviews as a very natural process. If you provide … Read more
The Internet offers dozens of review platforms. While Yelp and TripAdvisor are important, Google Reviews top all other sites. More than 1.17 billion people use Google. When a consumer searches for your company’s name, your Google review rating is displayed. Because Google ratings are so prominent, you want to ensure that you’re in good standing … Read more
How many Google My Business reviews does your company currently have? One? Two? Zero? If you don’t have many reviews, you won’t rank well in local search, and potential customers might go to one of your highly-reviewed competitors instead. It’s been shown that 88% of consumers trust online reviews as much as personal recommendations, so … Read more