When was the last time you made the decision between two products and chose a brand that was completely unfamiliar to you? Pretty much never, right? You’re not alone. The Global New Production Innovation Survey performed by Nielsen says consumers prefer to shop familiar brands at least 59% of the time. And…
Reviews are the lifeblood of business. Nearly 90% of consumers consider reviews before buying, even from local businesses. Consumers today give an online review as much power in their decision-making process as a personal recommendation from a close friend. As business leaders, we often think of reviews as a very natural process. If you provide … Read more
Digital marketing has forever changed the advertising landscape. In our social, mobile, hyper-connected world, user-generated content is the new “king.” One prominent method among the online community that demonstrates this shift toward consumer contribution is the tried-and-true business review. More and more customers are getting into the act, and businesses need to pay attention. 91% … Read more
The Internet offers dozens of review platforms. While Yelp and TripAdvisor are important, Google Reviews top all other sites. More than 1.17 billion people use Google. When a consumer searches for your company’s name, your Google review rating is displayed. Because Google ratings are so prominent, you want to ensure that you’re in good standing … Read more
How many Google My Business reviews does your company currently have? One? Two? Zero? If you don’t have many reviews, you won’t rank well in local search, and potential customers might go to one of your highly-reviewed competitors instead. It’s been shown that 88% of consumers trust online reviews as much as personal recommendations, so … Read more
Today, 85% of people find local businesses online. A changing world means your brand reputation on the web is just as important as word-of-mouth reputation within your community. This is a good thing: it helps you find a wider range of customers and help them quickly. But like anything else, the role of the internet … Read more