With online businesses booming, it’s no surprise that many of them are taking advantage of digital platforms to advance their sales.
Real estate is no exception.
Finding tools to help increase your sales and your web traffic is not easy. One great option is using 3D virtual tours alongside your property listings.
But will using virtual home tours really help your real estate business? The answer to that is a resounding yes. But don’t just take our word for it. Check out these incredible stats that will convince you that virtual tours are a key tool for selling homes.
1. 79% of Repeat Home Buyers and 84% of First Time Home Buyers Use the Internet to Search
We’ll start this off with a nice general stat that probably won’t surprise you. The majority of people these days are not finding properties by browsing the newspaper or by seeing a “For Sale” sign as they drive through the neighborhood.
Whether they are first time or repeat buyers, the National Association of Realtors Survey showed that the majority of home buyers utilize the Internet in order to find properties.
What does this have to do with 3D virtual tours?
The Internet and real estate websites are the perfect platform for customers to see 3D virtual tours. Virtual home tours can be implemented on your business website. This will benefit customers using the Internet in their search.
2. 83% of All Online Home Buyers Want Visuals of Some Kind
The rise of technology and the use of the Internet has definitely moved us towards a visually-based culture.
It’s no surprise that more than 80% of online shoppers want to see visuals of a property they are considering before they make a purchase.
Visuals can range from graphs to still images to videos.
While images and videos can act as great visuals, why not step it up a notch and use 3D virtual tours? They will give your customers the visuals they want when buying a home. They can do this while also giving them a unique and in-depth viewing experience.
3. More Than Half of U.S. Adults Who Use the Internet Have Taken a 3D Virtual Tour
This statistic also comes from the National Association of Realtors survey that we mentioned in the 1st statistic.
What does this statistic tell you? It builds on the previous two ideas that home buyers want visuals and they want them online. People are already using virtual home tours when deciding whether to buy.
In fact, the same survey showed that more than 6 million people take these 3D virtual tours per day. Those are 6 million potential customers per day!
Are you going to let that many people pass by your website because you don’t have virtual home tours?
With this many people showing a demand for 3D virtual tours, you should not hesitate to supply it for them.
4. 54% of Buyers Feel More Comfortable visiting a Property That Has a 3D Virtual Tour
This stat, another from the National Association of Realtors, really shows you what is at stake for you and your listings
Not only are virtual tours popular and desired by consumers, but your seller leads are now seeking to have more out of their real estate agents. Having a ”above and beyond” mentality will definitly help your convert rate
5. Real Estate Listings With 3D Virtual Home Tours Get 87% More Views
According to a Realtor.com study, listings with a virtual tour get a significant 87% more views than those without 3D virtual tours.
This might not be so surprising anymore now that you know the majority of people won’t look at properties without a 3D virtual home tour.
So it makes sense that if a listing has a 3D virtual tour, that that listing will get more traffic. If you’ve come to learn something from this article so far, it’s that there are a lot of people online looking for a house.
And that most of those people want 3D virtual tours — or they are not going to buy.
6. 3D Virtual Tours Keep People Looking at a Website 5 to 10 Times Longer
Deciding to use 3D virtual tours isn’t all about individual sales.
As this statistic from a company called Panomatics cites, using 3D virtual tours will both draw in the customers and keep them there.
The 3D virtual home tours will give home buyers exactly what they want when it comes to purchasing the property. These tours will also increase your website traffic and your customer retention.
Increased traffic and customer retention will, in turn, lead to more customers, and hopefully more sales, for your business.
These statistics make it easy to see just how big an impact 3D virtual home tours can have on your business.
Online commerce is booming in all areas, including real estate. Home buyers want to see 3D virtual tours when looking for real estate properties online. That service will only serve to help you and them in the long run.
If you want to help yourself, your customers, and your business with virtual tours, we are always here to help you get started. We specialize in virtual tours, so we will definitely be able to help you make it happen. Don’t hesitate to contact us!
Do you have any experience with real estate and virtual home tours? Leave a comment below!